Team Member Name

Bettina is passionate about people, digital transformation and loves transforming traditional setups into future fit companies. In her current position, Bettina is responsible for the strategy and evolution of the open digital business platform, Siemens Xcelerator, designed to accelerate the digital transformation of industries.
Bettina was born in Essen, Germany into a region that at the time was in full transformation from coal mining and heavy industry into service and technology hubs which deeply shaped her understanding of the need for change. She received a Masters Degree in publishing & communications, media science and social psychology from the Ruhr-University of Bochum before starting her career in marketing and sales at companies like Sony and Sony Ericsson. She soon changed to management positions in strategy and business development at IBP and BMW where her passion for transformation unfolded.

She joined Siemens in 2018 where she helped building Siemens Advanta, the digital transformation branch of Siemens, moving onward in 2020 to drive the strategy for Siemens Xcelerator, where she is currently bringing together partners, developers, customers and Siemens to build a thriving ecosystem of players and solutions, tackling the big challenges of our industries today and in the future.