The Course Program

The Platform Portfolio Deep Dive is designed with executives, founders, design leaders, and entrepreneurs in mind, people who need a way to orchestrate multiple platform-product value propositions coherently.

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Here’s a summary of the one-day program topics:

1. Map needs across your customers in an ecosystem: understand what the different maturity and strategic nature of needs imply in terms of the customer’s willingness to pay a premium, and the appeal of bespoke personalization services.

2. Understand how to build a product taxonomy starting from key recurring patterns such as key customers, workflows, enabling modules, and product areas.

3. Organize Platform/Product-Design related research and design artifacts across product areas, products, and sub-components;

4. Understand the implications of distributing business outcomes to underlying product teams, and how to craft coherent go-to-market strategies to create synergies and reduce the trade-offs related to giving single teams the freedom to market their products while at the same time promoting upselling, cross-selling, and more.

5. Understand how certain user needs cater to distributing your modular products (such as APIs) through ecosystems of partners.