Hybrid Platforms

Combines UGC, transactional or innovation platforms by integrating core technical and operational components together or acting as a holding company a cross separate platform units

We call companies that do both hybrids. The first trend is that there will be more hybrid business models, with more innovation platforms adding a store to their platforms and more transaction platforms opening APIs and an innovation side

@ Annabelle Gawer - author The Business of Platforms

Reference

https://www.hbs.edu/faculty/Pages/item.aspx?num=56021