from #TheNTWKTalk “How to select a marketplace platform?", by Thomas McFadyen
Do you want to know the steps in selecting a marketplace platform? Watch what Thomas McFadyen told to us:
Takeaways:
1- One of the first steps in identifying the type of marketplace is asking yourself what are you selling; is it physical goods, digital goods, services or NFTs? 2- A second question is the type of business model: is it the traditional B2C retail or B2B (which has some very unique business requirements and technical integration needs) or more of a C2C consumer to consumer or consumer to business? 3- Consider the maturity of the marketplace model 4- Take into consideration whether you need a full-stack solution that includes an e-commerce engine or if you have an existing business that already has an e-commerce engine and so you want a marketplace that is going to integrate with your existing solution 5- Last but not least, is the scale of the business For more on this topic, follow Platform Economy and Business Ecosystems and access the full🎙🎙Recording Session on TheNTWKEvents Node
Comments